About
Need to write copy that sells your products / services well?
Well, we have our fingers on the pulse of your consumers… So, consider them sold!
If there’s one thing I believe that a Copywriter should be able to do well… well, besides write, it’s: sell! My name is Binifer Paymaster, and www.writepulse.com is my official website – It’s where I get to ramble on about my favourite subject – how “marketing” and “writing” intertwine!
As a professional Copywriter, I believe that knowing the product I need to sell and its target-market’s psychology, intimately, is inherent to the success of my endeavours. Understand who your product or service is for, get your finger on his pulse, add a dash of creativity, and it will be very very difficult for him to turn your marketing call-to-action down! It’s really that simple!
Through my professional education in Marketing & Advertising and my ensuing career as a Copywriter and Web Marketing Content Writer, I have had the great fortune of working with some great brands, and both with and under some even greater people. My early mentors were some awe-inspiring marketing minds. Through my career, I have been privileged to work with brands and companies ranging from medicine to finance, social initiatives to multi-million-dollar e-commerce businesses, small mainstream advertising agencies to digital and non-digital marketing giants, and even some national & pan-international government undertakings and private-public sector partnerships. Today, I have in my Writer’s kitty a “Centre”, “Foundation”, “Society”, “Forum”, “Committee”, “Institute” — each a “think-tank” in the respective spaces of Corporate Governance, Knowledge Creation, Bridging great democracies via cultural and educational exchange, Bi-Lateral Trade & Investments, Expanding Travel Corridors and Preventive Health. I work together with these great institutions everyday — and through my expertise in marketing communications and diligence born from passion, I try to make a difference!
Perhaps it is not coy enough of me to say that I believe I have developed marketing acumen in areas of:
SEO Content Writing (On-Page and Off-Page Search Engine Optimization): Stringing together all the aspects that go into On-Page Optimization, including Title Meta Tags, Alt Tags, Keyword Tags, helping many achieve high search engine rankings; Increasing visits with great Articles, Forum Posts, Description Meta Tags, etc; Not to mention achieving high conversions for on-page content.
Internet Marketing Writing: Adding the right touch of experience and instinct for E-mail Marketing, Newsletters, Marketing Deals, Product Descriptions, Article Marketing Writing, for e-commerce companies, Blog Posts for Companies and Individuals, etc.
SEM Writing (Search Engine Marketing): Using the confines of tiny spaces to create PPC Ads that have resulted in raised eyebrows and click-through rates, and even final on-page conversions by targeting the right people.
SMM Writing (Social Media Marketing): Using this powerful tool for building viral campaigns, holding competitions, brand-image building, etc.
Print Media: Writing Press Releases and entire Corporate Magazines for several high-profile clients; Brochures, etc.
As much as it’s my job to “write”, capturing everything that goes into Marketing Writing on my Home Page is just not possible. So, if you have any writing needs and want to “just try me out”, what I suggest is–start with something small. My contact details are on the right of your screen – Give me a shout, I’d love to help you out!
